uk Mailing List: Job-seeking skills in a worsening economy

[Dwiriana Setiati (dwiriana.setiati]

http://www.businessweek.com/bwdaily/dnflash/content/nov2008/db20081126_266184.htm?campaign_id=rss_daily
Six Tips to Help You Land a New Job  Here's how top career experts say you
can improve your job-seeking skills in a worsening economy

By Dan Macsai <http://www.businessweek.com/bios/Dan_Macsai.htm>

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Just months ago, Citigroup's
(C<http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=C>)
plan to eliminate 53,000
jobs<http://www.businessweek.com/bwdaily/dnflash/content/nov2008/db20081117_319455.htm>(BusinessWeek.com,
11/17/08) would have been shocking. That was then. Within
the past few weeks, Ford Motor
(F<http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=F>),
Starbucks 
(SBUX<http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=SBUX>),
General Motors 
(GM<http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=GM>),
Washington Mutual, and other big-name companies have announced similar cuts,
pushing the civilian jobless rate to a 14-year high of 6.5%. Today, more
than 10 million Americans are searching for work. Many have college degrees,
management skills, and white-collar work experience; in a stronger economy,
they'd be gainfully employed. But for the immediate future, an all-important
question looms: What now?

Given the wave of job cutting this year and the likelihood of further losses
in 2009, BusinessWeek queried prominent career gurus about how skilled job
seekers can best position themselves during the credit crunch. Following are
their six top tips:


 *1. Stay positive.*

Among the recently laid-off, there's a tendency to assume the worst. But for
many, pink slips come with a silver lining, says Maureen Anderson, author of
The Career Clinic: Eight Simple Rules for Finding Work You Love. A recent
Gallup survey found that 77% of Americans dislike their jobs. Using your
newfound downtime to self-examine—"What do I really want to be doing for
eight to 10 hours every day?"—could push you toward a more satisfying career
path, or at least offer an intriguing change of pace. To an extent, Anderson
explains, "it's best to think of [unemployment] as an adventure."

Of course, such "adventures" are tough during a recession: Your dream job
might be less accessible than in years past, and you'll probably face
stiffer competition. But if you're pursuing something you love, it's easier
to stay driven. "Enthusiasm is like fuel," Anderson explains. During a
prolonged job search, "it'll carry you farther than you think."


 *2. Establish a professional blog.*

Employers are constantly scanning the blogosphere for "go-to guys," says
Marty Nemko, a longtime career coach and host of Work with Marty Nemko, a
weekly show on National Public Radio's San Francisco affiliate. And if
you're writing about a specific industry, there's a good chance you'll get
noticed. Stay abreast of trends, offer insightful commentary, and engage
your readers, much like Kerry Kerstetter does on his accounting blog, The
Tax Guru <http://www.taxguru.net/>. That way, says Nemko, "you won't be seen
as an 'unemployed dude.' You'll be seen as a powerhouse in your profession."


 *3. Join a job site.*

If you haven't yet created a profile on LinkedIn
<http://www.linkedin.com/>or registered with such online career hubs
as
CareerBuilder<http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?capId=26115>and
Monster.com (
MWW<http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=MWW>),
you should. On LinkedIn, more than 30 million professionals "exchange
information, ideas and opportunities," according to the site's home page.
And roughly 300,000 employers post jobs on CareerBuilder, where overall
traffic has increased 4% since last month's Wall Street meltdown, says Jason
Ferrara, the site's senior career adviser. Translation? The more contacts
you make, the more jobs you can access. And during rough economic times,
social networking can streamline your career search. Adds Nemko: "I'd even
try posting on a Yahoo! forum."


 *4. Pursue an "Obama industry."*

On his Web site, President-elect Barack Obama promises to "save or create"
2.5 million jobs by January 2011. Among the industries likely to benefit:
infrastructure, energy, education, and health care. Job seekers should seize
the moment, says Nemko. "Dovetail your strengths to fit [an expanding
field]," he says, adding that extra schooling is not imperative. "Ride the
wave of Obamania."


 *5. Get creative.*

In today's saturated job market, standing out is more important than ever.
So feel free to be "a little unconventional," says Anderson. When you're
meeting career contacts—or even just schmoozing at a party—try carrying
self-made business cards, she says. You can give yourself a straightforward
title, such as "experienced advertising executive," or try something more
humorous, such as "professional job seeker." Explains Anderson: "It's
important to be talented *and* likable. Before hiring someone, employers
usually ask themselves, 'Would I want to grab coffee with this person on a
Tuesday morning?'"

Another way to get noticed is to create a video résumé, which you can upload
to such sites as Monster and CareerBuilder. Beyond displaying your
personality, the video supplement proves you're willing to embrace new
media—a crucial trait in today's Web-savvy business world, Ferrara says.


 *6. Fix your flaws.*

Most employers say recessionary layoffs aren't personal. But more often than
not, there's a reason you were let go and other employees were not. Ideally,
you should figure it out before starting a new job search, says Nemko. He
suggests asking yourself some basic "introspective" questions: Did I ever
slack off? Was I properly trained? Did I get along with my colleagues? Was I
on time for work?

If you find shortcomings in your professional self, resolve to resolve them.
Otherwise, says Nemko, "you'll probably get laid off again."


 Macsai is a writer for *BusinessWeek*.




-- 
Miss Dwiriana Setiati MSc., MIET

Leeds, United Kingdom

Mobile: +447783520971